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Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
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Accenture Song is the incumbent on the account.
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From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.