Jessica Goodfellow
Aug 7, 2019

Netflix dominates SVoD in Singapore; traditional TV still top for time spent

Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.

Netflix is the most popular SVoD service in Singapore by a significant margin, but traditional linear TV still holds the largest share of TV watching 36% and accordingly accounts for the highest proportion of TV spend 21%, according to Dataxu research.

Looking at total TV viewing time in Singapore, paid subscription services such as Netflix follow closely behind linear TV at 31% of total TV viewing, with smart TV which includes video-on-demand services...

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