Aarti Shah
Aug 18, 2009

MySpace names Weber Shandwick as worldwide AOR

GLOBAL - MySpace has selected Weber Shandwick as its global AOR, signalling a shift in its communications strategy after the company pulled its public relations in-house last year following a review.

The company considered five agencies in a competitive pitch. According to multiple sources familiar with the review, the retainer is at least US$40,000 per month. MySpace previously worked with Edelman and SparkPR.

A source familiar with the company said the social network's recent restructuring prompted it to seek an agency partner. Earlier this year, MySpace  changed much of its executive leadership and cut about 30 per of its workforce across...

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