Staff Reporters
Dec 2, 2010

MSL Singapore to offer B2B communications to SES and Garena

SINGAPORE - MSL Singapore has added Singapore Exhibition Services (SES) and Garena, one of the leading online game publishers in the region, to its client portfolio.

Yvonne Koh, managing director for MSL Group Southeast Asia
Yvonne Koh, managing director for MSL Group Southeast Asia

MSL Singapore was selected by SES to provide communications support for their flagship tradeshows CommunicAsia and BroadcastAsia for 2011 for the second year in a row.

Commenting on the appointment, Lindy Wee, director of public relations and conferences at SES, said, “MSL Singapore conceived and executed a well thought-through campaign for CommunicAsia and BroadcastAsia this year."

She added, "MSL Singapore understands technology and B2B communications and is able to help us maximise awareness through traditional and social media.”

Singapore has seen positive growth trends within the Interactive Digital Media sector over the past five years and has benefitted from government initiatives to boost the industry.

Garena, one of the leading publishers of high quality massive multiplayer online (MMO) games in Southeast Asia, has witnessed a fast growth in the interactive digital media sector.

Garena is represented in key markets across Asia and will look to MSL Group to deliver a strategic corporate communications programme to support its expansion plans.   

Commenting on both appointments, Yvonne Koh, (pictured) managing director for MSL Group Southeast Asia, said, “We are seeing impressive growth within the B2B and technology sector in Singapore and at MSL Group."

She added, "We look forward to working hand in hand with our clients to deliver creative and impactful campaigns helping them to grow their influence and businesses not only in Singapore, but across the region.”

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