Lim will report to Ricki Arches, president and CEO at McCann Worldgroup Philippines.
According to Arches: “Donald’s appointment is a clear indication that we are set to become a formidable force in the digital space.”
Lim is bringing a wealth of digital experience to MRM. Prior to joining MRM, he led Yehey Corporation (a joint venture with Media Contacts) in working with major clients like P&G, Unilever and Unilab as their digital agency-of-record in the Philippines.
He is also the founding president of the Internet and Mobile Marketing Association of the Philippines and has spent time on the client side as vice president and head of marketing at Burger King Philippines and at the Philippine Daily Inquirer.
Mark Cripps, regional director of MRM Asia-Pacific, states that Lim is set to drive the rapidly growing online market in the Philippines.
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