Susie Sell
Aug 23, 2012

Movember to launch first official campaign in Singapore, selects AKA Asia

SINGAPORE – Charity Movember is launching its first official campaign in Singapore, appointing AKA Asia to promote the facial hair fundraiser.

Adrian Pang
Adrian Pang

The annual charity event encourages men to grow a moustache for the month of “Movember”—"formerly November", according to the charity—to drive awarness and raise funds for prostate cancer.

The campaign has had huge success since launching in Australia eight years ago, expanding to the UK, US, Spain, South Africa and Belgium.

AKA Asia was appointed following a five-way pitch and will now be tasked with promoting Movember’s first official campaign in the Lion City.

Amy Wright, partner and director of AKA Asia, said planned activations in Singapore will mirror the Movember campaign's “stylish, creative and fun” approach.

She said, “It’s an honour to be part of positive change in society – in this case, bringing to light the taboo subject of prostate cancer.” The agency has brought Singapore actor Adrian Pang on board as an official ambassador.

Greg Rafferty, Asia country manager, added, “The team at AKA Asia impressed us with their strong creativity and clear understanding of the Movember brand and we are confident that the Singapore launch campaign will be a great success."

Related Articles

Just Published

4 hours ago

Dentsu ANZ restructures: CEOs Danny Bass and Steve ...

The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.

5 hours ago

Should Gen Zs make financial trade-offs to navigate ...

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

5 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.