Staff Reporters
Aug 24, 2018

Most APAC consumers using voice tech now

TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.

Close to two-thirds of Asia-Pacific consumers have used or are using voice technology today, according an in-depth study from iProspect.

Produced in partnership with insights consultancy Idstats, The Future is Voice Activated’ is based on a survey just over 1,800 smartphone owners aged 18 to 50 in six APAC markets Australia, China, India, Indonesia, Japan and Singapore.

 

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
Premium
48 minutes ago

Jackson Yee carves new Adidas shoe for Lala ...

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

Premium
Top 1000 Brands Briefing: Meet your speakers
Premium
1 hour ago

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

Premium
Facebook lets users clear advertising data held by third-party sites
Premium
1 hour ago

Facebook lets users clear advertising data held by ...

A user can then either block the app or site from sharing data, or block all of the services in one go.

Premium
Why advertisers can't afford to screw up 5G
Premium
2 hours ago

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.