Jane Leung
Jun 29, 2010

Morocco Tourism Board aim to attract more Chinese to Casablanca with new campaign

Qatar Airways and the Morocco Tourism Board has together launched an online lucky draw to attract travellers in Greater China to Casablanca.

Qatar Airways & the Morocco Tourism Board Casablanca campaign
Qatar Airways & the Morocco Tourism Board Casablanca campaign

Casablanca is the largest city in Morocco. Through Qatar Airways' website, people can access the Casablanca campaign link to enter the draw. The site contains information on tourist attractions like the Rose Festival, Hassan II Mosque and Djemaa el Final night market. Once on the site, people can send digital postcards to friends to win a free holiday for two to Casablanca.

Woo Yew Seong, country manager for Greater China at Qatar Airways, explains that the project is the result of the airline and Morocco Tourism Board's collaboration programme 'Familiarisation Tour of Morocco'.

"We have developed tour programmes specially packaged to meet the needs of Chinese travellers. We anticipate that these will become popular during the upcoming October national holidays," he added.

 

Source:
Campaign China

Related Articles

Just Published

46 minutes ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

52 minutes ago

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

1 hour ago

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

1 hour ago

Omnicom’s $13.5 billion Interpublic deal approved ...

The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.