Gabey Goh
Feb 29, 2016

Mindshare Malaysia wins full digital duties for Nippon Paint

MALAYSIA - Mindshare has been appointed as the digital agency for The Nippon Paint Malaysia Group, taking on all digital creative and production duties for the brand from incumbent Tribal Worldwide.

Mindshare team for Nippon Paint
Mindshare team for Nippon Paint

The win comes less than one month after the media agency took on the paint brand’s media planning and buying business. It now manages the complete “paid-owned-earned media” and digital brand assets for Nippon Paint.

The scope-of-work covers social media, revamp and maintenance of multiple brand websites, digital creative development, SEO and UX audits.

Alex Yoong, assistant general manager, group marketing at Nippon Paint Malaysia said the brand believes in serving its customers well at every touchpoint.

“Mindshare has demonstrated a great understanding of our consumers and their journeys,” he added.

Varun Channa, managing director of Mindshare Malaysia said the agency is committed to the growth of Nippon Paint through its capabilities in creative and content. 


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