The win comes less than one month after the media agency took on the paint brand’s media planning and buying business. It now manages the complete “paid-owned-earned media” and digital brand assets for Nippon Paint.
The scope-of-work covers social media, revamp and maintenance of multiple brand websites, digital creative development, SEO and UX audits.
Alex Yoong, assistant general manager, group marketing at Nippon Paint Malaysia said the brand believes in serving its customers well at every touchpoint.
“Mindshare has demonstrated a great understanding of our consumers and their journeys,” he added.
Varun Channa, managing director of Mindshare Malaysia said the agency is committed to the growth of Nippon Paint through its capabilities in creative and content.