mindshare malaysia
Mindshare Malaysia snags Digi’s digital business
MALAYSIA - Digi Telecommunications has appointed Mindshare Malaysia as its digital agency, effective 1 April.
Mindshare Malaysia wins full digital duties for Nippon Paint
MALAYSIA - Mindshare has been appointed as the digital agency for The Nippon Paint Malaysia Group, taking on all digital creative and production duties for the brand from incumbent Tribal Worldwide.
Mindshare Malaysia appoints Gerald Wittenberger as MD
KUALA LUMPUR – WPP’s Mindshare has appointed Gerald Wittenberger as managing director for Mindshare Malaysia.
CASE STUDY: How Unilever made inroads into the male grooming space in Malaysia
The Malaysian male grooming segment has been growing by 20 per cent year-on-year, but Unilever’s efforts to ride on this trend with its brands—including Axe, Vaseline, Rexona and Clear—had not been effective. When its tried-and-tested communications approach failed, Unilever, together with Microsoft and Catcha Digital, launched a branded content site exclusively for men.
Universal McCann recognised by Malaysia media awards
KUALA LUMPUR – Universal McCann Malaysia has been named agency of the year at the Malaysian Media Awards 2011, organised by the Media Specialists Association.
Facebook Deals unlikely to kill Groupon says Asian digital experts
HONG KONG- When Facebook Places was launched in Hong Kong and Singapore in January, word got out that Facebook Deals would be launching in Asia within a few months.
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