Byravee Iyer
Aug 5, 2013

Mindshare Malaysia appoints Gerald Wittenberger as MD

KUALA LUMPUR – WPP’s Mindshare has appointed Gerald Wittenberger as managing director for Mindshare Malaysia.

Gerald Wittenberger
Gerald Wittenberger

Wittenberger takes over from Girish Menon, who has been handling the Mindshare Malaysia MD role in addition to his role as GroupM’s Malaysia CEO for about three years. Menon reportedly spent a significant portion of his time managing Mindshare.

The appointment, effective 12 August, will help Mindshare prepare for its next set of expansion plans in Malaysia on the back of new media and new consumer behaviours, Menon said. This includes managing key client relationships, overseeing the agency and its recently launched proprietary process, Adaptive Marketing, a real-time paid-owned-earned media framework designed for brand campaigns. “[Wittenberger's] digital expertise will be a key part of bringing Adaptive Marketing to life,” Menon added.

Wittenberger joins Mindshare Malaysia from OMD Slovakia where he was MD since 2009. He started his media career with independent agency CIA Austria in 1999. He then joined OMD Austria as senior media manager. After a two year stint with Universal McCann he returned to OMD Austria as client services director responsible for covering strategic planning and media negotiation, as well as coordinating Pan-European campaigns for international clients.

As MD of OMD Slovakia, Wittenberger focused on digital media, innovation and creativity in the strategic process. He has worked with more than 30 clients including Pepsi, Shell, Nissan, Sony, McDonald’s, Hasbro, Johnson & Johnson, HP, Tesco, Henkel and Reebok. 

Related Articles

Just Published

15 hours ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

15 hours ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

15 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

17 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.