Babar Khan Javed
Oct 19, 2017

Microsoft introduces Multi-Linking for Bing Ads

A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.

The Multi-Link solution offers faster oversight for campaign planners, with the ability to run reports across all managed accounts.
The Multi-Link solution offers faster oversight for campaign planners, with the ability to run reports across all managed accounts.

During the next several weeks, Microsoft will roll out a new feature called Multi-Linking in Bing Ads.

This will allow marketers to preserve time taken to manage multiple accounts, offering them an updated interface that identifies users with account access. It will also allow search campaign planners to link up to five customer accounts at once while removing the need for an account to be paused in order to access account billing.

Marketers will now be able to run reports on managed accounts and transfer their account from one agency to the next without having to delete their account.

While the appears to solve some problems agencies have with the platform, the drawback remains that an agency that made an account with an initial client cannot remove said client if they leave. This means the agency would have to delete the account or make a new one.

The next phase will allow multiple users to access an account through a single username, across multiple customers of Bing Ads, Elizabeth Johnson, program manager Bing Ads, explains in a blog.

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