search marketing

Apr 6, 2018

Microsoft updates Bing Ads with Price Extensions

Bing has introduced an update that allows advertisers and agencies to list prices in the search header, thereby improving the contextual relevance of the clickthrough.

Dec 20, 2017

Microsoft updates Bing Ads for campaign performance

Two updates in Bing Ads, neither of which are innovations, aim to help advertisers measure and optimise campaign performance.

Nov 16, 2017

Adobe adds features for Microsoft Bing search ads

The Adobe Advertising Cloud will now offer three new capabilities for managing bids and optimizing on Bing's search inventory.

Oct 19, 2017

Microsoft introduces Multi-Linking for Bing Ads

A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.

Mar 7, 2014

SEM helps brands to minimise the damage

New tools allow companies to position themselves ahead of controversies and to respond to them when they erupt in real time.