Bing has introduced an update that allows advertisers and agencies to list prices in the search header, thereby improving the contextual relevance of the clickthrough.
Two updates in Bing Ads, neither of which are innovations, aim to help advertisers measure and optimise campaign performance.
The Adobe Advertising Cloud will now offer three new capabilities for managing bids and optimizing on Bing's search inventory.
A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.
New tools allow companies to position themselves ahead of controversies and to respond to them when they erupt in real time.
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