Babar Khan Javed
Apr 6, 2018

Microsoft updates Bing Ads with Price Extensions

Bing has introduced an update that allows advertisers and agencies to list prices in the search header, thereby improving the contextual relevance of the clickthrough.

The update allows companies to link prices to preferred retail partners.
The update allows companies to link prices to preferred retail partners.

Advertisers and agencies will now be able to quantify product prices.

Price Extensions has been added to Bing Ads for mobile and desktop, enabling ads that appear at the header of a search-results page to display listed prices for the displayed products and services.

In a blog post announcing the update, Joseph Damiani, program manager at Microsoft Bing Ads, wrote that an advertiser's landing page must reflect the same prices shown on the search page.

Advertisers and agencies can choose to link Price Extensions to their preferred third-party retailers, such as Zalora or Lazada, for example, or to advertising extensions such as Sitelinks.

Supporting a variety of languages, currencies, and options, Price Extensions will help advertisers quantify units of service, according to Damiani.

Aside from China, Hong Kong, and Taiwan, the service has rolled out worldwide this week.

"This could potentially improve the conversion to click through ratio as Bing Search users move forward in their product hunt after seeing the item is priced within their budget," said Danish Ayub, CEO of MWM Studioz. "It will be interesting to see what the outcomes are though."

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