Babar Khan Javed
Jul 3, 2018

Microsoft face-recognition tech gets some bias training

Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.

Users of all skin tones will now recognized by the system.
Users of all skin tones will now recognized by the system.

Face API via Azure Cognitive Services, the flagship facial-recognition technology at Microsoft, has been retrained to recognize a range of skin tones and genders. According to the announcement post, the upgrade reduces error rates for men and women with darker skin by up to 20%, with error rates for women reducing nine times. 

Working with experts on bias and fairness, Microsoft managed to model a gender classifier to get better results across all skin tones and recognise genders associated with search terms. The change mirrors similar steps taken by IBM in removing bias from facial recognition technology

"For example, if you do a web search for the word CEO, chances are you’ll get information about the senior leadership position in companies and organizations around the world, including a handful of images—most likely of men," said John Roach, editor of the AI blog at Microsoft. The results have more to do with SEO best practices that add necessary tags on images pertaining to the name, title, and company an image is associated with. It also has to do with the fact that under 5% of Fortune 500 CEO's are women.

Hanna Wallach, a senior researcher in Microsoft’s New York research lab has been looking into how best to surface search results which reflect gender-neutrality. Her team is rectifying the matter by incorporating diverse datasets in the development process in order to train systems in identifying a range of skin tones, gender and age groups. In doing so, Wallach is improving the classifier to produce higher precision results.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.