Based in Shanghai, Chiay will spearhead Imagination's Greater China operations after holding the MD post at the Hong Kong office of rival event agency MCI since January 2009.
He combines "extensive events-marketing experience and a solid digital background with a strong sense of business acumen and a results-driven mentality", according to Imagination Asia-Pacific CEO Mark Barrett.
Chiay, a Singaporean by birth, will be responsible for Imagination’s offerings in Shanghai, Beijing, Hong Kong and Macau.
Imagination is an independent creative communications agency whose roots lie in non-traditional, live, experiential marketing—mostly with events and exhibitions. Its Greater China client roster includes Lincoln, Ford, Siemens, Suntech, BNY Mellon, General Electric, Yuda, Melco Crown Entertainment and Casarte.