Jenny Chan 陳詠欣
Nov 1, 2013

Michael Chiay joins Imagination Greater China after 5-year MCI stint

SHANGHAI - Imagination has created a new role of Greater China managing director and filled it with Michael Chiay (pictured), who reported for duty today.

Michael Chiay
Michael Chiay

Based in Shanghai, Chiay will spearhead Imagination's Greater China operations after holding the MD post at the Hong Kong office of rival event agency MCI since January 2009.

He combines "extensive events-marketing experience and a solid digital background with a strong sense of business acumen and a results-driven mentality", according to Imagination Asia-Pacific CEO Mark Barrett.

Chiay, a Singaporean by birth, will be responsible for Imagination’s offerings in Shanghai, Beijing, Hong Kong and Macau.

Imagination is an independent creative communications agency whose roots lie in non-traditional, live, experiential marketing—mostly with events and exhibitions. Its Greater China client roster includes Lincoln, Ford, Siemens, Suntech, BNY Mellon, General Electric, Yuda, Melco Crown Entertainment and Casarte.

 

Related Articles

Just Published

12 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

12 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

12 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

13 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.