Olivia Parker
Apr 29, 2019

Merger creates Myanmar's largest ever marcomms agency, ERA

The joining of two pioneer shops, Echo and RevoTech, is a first for the frontier market. Echo's Anthony Larmon explains why the move is of "huge significance" on both an industry and a personal level—and how ERA hopes to make communications cool again.

The ERA leadership team (l-r): Su Shwe Yee Htun (associate director, insights & strategy), Burhan Omar (director, client experience), Khaing Nyein Thu (art director), Anthony Larmon (managing director), James Aung (business director), Saw Thura Win (account director), Merce Pau (associate director, consumer)

The first ever merger in Myanmar’s agency world was announced this week between PR firm Echo Myanmar and RevoTech, a digital marketing company. The new entity, named ERA Myanmar ERA, has a team of over 70 staff covering digital, creative and strategic communications, and is now the largest agency of its kind in the country.

Saw Thura Win, formerly account director at Revo and now director of ERA Myanmar, says the “niche capabilities...

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