Susie Sell
Dec 20, 2012

Merck pitches consumer health products media business

GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.

Merck understood to pitch global media business
Merck understood to pitch global media business

The full-service media pitch, covering planning, buying and digital, is said to cover Merck’s consumer health products line, which includes over-the-counter brands.

The pitch is understood to currently be at preliminary stages, with RFP documents issued.

Merck did not respond to Campaign Asia-Pacific’s request for comment.

According to Merck’s website, its consumer health business is primarily focused on Europe (France, Germany and the UK) but it has a growing presence in emerging markets.

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