Oct 16, 2017

How GSK used Alibaba data to reach a new nasal-spray buyer

Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.

Sep 4, 2013

GSK splits media between Group M and Omnicom

GlaxoSmithKline has divided the bulk of its estimated US$1.56 billion global media planning and buying account between Group M and Omnicom Media Group.

Dec 20, 2012

Merck pitches consumer health products media business

GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.

Mar 6, 2012

CAMPAIGN SPOTLIGHT: From Drugs to Brands

Healthcare marketers from around Asia gathered in Singapore March 1 to discuss a wide range of topics from government regulations and compliance to the biggest emerging markets to the proper mix of digital versus traditional media.