Feb 11, 2020

MediaWorks 2020 announces chair, mentors

These agency leaders from across the region will provide mentorship during the four-day training workshop in Bangkok May 13 through 16.

MediaWorks 2020 announces chair, mentors

Campaign Asia-Pacific has announced that Amrita Randhawa, CEO of Mindshare Asia Pacific and executive chairperson of Mindshare China, will chair MediaWorks 2020, which takes place in Bangkok from May 13 through 16.

In addition, Campaign has announced nine of the mentors who will shepherd teams of MediaWorks delegates through the demanding and intensive four-day experience.

Amrita Randhawa

The nine mentors named thus far are:

  • Jack Cantwell, client director, iProspect Singapore
  • Kristina Cook, managing partner, Mindshare
  • Penny Chow, managing director, Reprise Hong Kong
  • Matt Farrington, managing partner, global client solutions, Wavemaker
  • Anand Krishnan, managing director, Mediacom Vietnam
  • Rajni Menon, CEO India, Carat/Dentsu
  • Chloe Neo, CEO, OMD Singapore
  • Amit Sutha, group MD, UM & Ensemble Worldwide
  • Andreas Vogiatzakis, group chief executive officer, Star Media Group Berhad
Top row, L-R: Cantwell, Cook, Chow.
Middle row, L-R: Farrington, Krishnan, Menon.
Bottom row, L-R: Neo, Sutha, Vogiatzakis 

Randhawa has held her current roles since 2018. Prior to that she was CEO of Mindshare Greater China, which followed a stint as China CEO. All together she has spent more than 14 years at Mindshare, before which she held roles at Starcom India and DDB Mudra. She was named CEO of the year at Campaign's Women Leading Change Awards in 2018 and was a member of Campaign's 40 Under 40 in 2013.

"I am regularly blown away by how the youngest within our agency provoke and challenge the status quo," Randhawa said. "The opportunity to chair a programme like Mediaworks where I get to see that provocation from the best and the brightest across the industry is just an unparalleled opportunity. Having been a mentor at Mediaworks before I know how much thought is put into the programme and am delighted at the opportunity to help shape it.”

Randhawa takes over as MediaWorks chair from former OMG executive Torie Henderson, who last year chaired the event for the seventh straight year and 13th time overall.

About MediaWorks

Now entering its 15th year, MediaWorks aims to increase performance and drive consistently excellent work across the region by developing motivated rising stars.

The intensive four-day training experience continues to be a career milestone for Asia Pacific’s future leaders, as participants develop insights and a strategy for a real-world client brief. Past clients for the experience have included Grab, Hauwei, LVMH, Oreo, Coca-Cola and UBS.

Attendees will receive guidance from mentors and engage in training that develops their skills in four key areas: insight, strategy, actionable ideas and presentation.

Through workshop-style breakout sessions and guidance from industry experts who impart best-practice techniques and strategies, MediaWorks provides unparalleled exposure, collaboration and networking, teaching attendees how to win business, be creative and deliver marketing objectives.

Who should attend?

  • Media planners & buyers
  • Account managers
  • Advertising sales
  • Agency planners
  • Brand marketers
  • Content producers
  • Planning & accounts directors
  • Digital managers
  • Client service managers
  • Agency creatives


  • Bangkok Marriott Hotel The Surawongse

More information

Event website:

Delegate & Programme Information:

Zamir Khan
Head of Awards Events
Tel: +852 2122 5273

Kaling Man
Event Manager
Tel: +852 3175 1993

General enquiry:

MediaWorks Team

Sponsorship opportunities:

Gareth Scott
Commercial Director
Tel: +65 6579-0556


Campaign Asia

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

2 days ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.