Campaign Asia-Pacific has announced that Amrita Randhawa, CEO of Mindshare Asia Pacific and executive chairperson of Mindshare China, will chair MediaWorks 2020, which takes place in Bangkok from May 13 through 16.
In addition, Campaign has announced nine of the mentors who will shepherd teams of MediaWorks delegates through the demanding and intensive four-day experience.
The nine mentors named thus far are:
- Jack Cantwell, client director, iProspect Singapore
- Kristina Cook, managing partner, Mindshare
- Penny Chow, managing director, Reprise Hong Kong
- Matt Farrington, managing partner, global client solutions, Wavemaker
- Anand Krishnan, managing director, Mediacom Vietnam
- Rajni Menon, CEO India, Carat/Dentsu
- Chloe Neo, CEO, OMD Singapore
- Amit Sutha, group MD, UM & Ensemble Worldwide
- Andreas Vogiatzakis, group chief executive officer, Star Media Group Berhad
Middle row, L-R: Farrington, Krishnan, Menon.
Bottom row, L-R: Neo, Sutha, Vogiatzakis
Randhawa has held her current roles since 2018. Prior to that she was CEO of Mindshare Greater China, which followed a stint as China CEO. All together she has spent more than 14 years at Mindshare, before which she held roles at Starcom India and DDB Mudra. She was named CEO of the year at Campaign's Women Leading Change Awards in 2018 and was a member of Campaign's 40 Under 40 in 2013.
"I am regularly blown away by how the youngest within our agency provoke and challenge the status quo," Randhawa said. "The opportunity to chair a programme like Mediaworks where I get to see that provocation from the best and the brightest across the industry is just an unparalleled opportunity. Having been a mentor at Mediaworks before I know how much thought is put into the programme and am delighted at the opportunity to help shape it.”
Randhawa takes over as MediaWorks chair from former OMG executive Torie Henderson, who last year chaired the event for the seventh straight year and 13th time overall.
Now entering its 15th year, MediaWorks aims to increase performance and drive consistently excellent work across the region by developing motivated rising stars.
The intensive four-day training experience continues to be a career milestone for Asia Pacific’s future leaders, as participants develop insights and a strategy for a real-world client brief. Past clients for the experience have included Grab, Hauwei, LVMH, Oreo, Coca-Cola and UBS.
Attendees will receive guidance from mentors and engage in training that develops their skills in four key areas: insight, strategy, actionable ideas and presentation.
Through workshop-style breakout sessions and guidance from industry experts who impart best-practice techniques and strategies, MediaWorks provides unparalleled exposure, collaboration and networking, teaching attendees how to win business, be creative and deliver marketing objectives.
Who should attend?
- Media planners & buyers
- Account managers
- Advertising sales
- Agency planners
- Brand marketers
- Content producers
- Planning & accounts directors
- Digital managers
- Client service managers
- Agency creatives
- Bangkok Marriott Hotel The Surawongse
Delegate & Programme Information:
Head of Awards Events
Tel: +852 2122 5273
Tel: +852 3175 1993
Tel: +65 6579-0556