Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes.
CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
The GroupM media agency hands the reins in the region to 16-year veteran Helen McRae, who will move to Singapore from her EMEA role in London.
She will start as Southeast Asia group CEO on June 1.
These agency leaders from across the region will provide mentorship during the four-day training workshop in Bangkok May 13 through 16.
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