Racheal Lee
Nov 1, 2013

Mediabrands' BPN announces three business wins

ASIA-PACIFIC - Mediabrands’ full-service media agency BPN has announced three business wins in Thailand and Indonesia, from Direct Asia, AJE Group and Telkomsel.

Mediabrands' BPN announces three business wins

The agency won the media planning and buying duties for Direct Asia in Thailand in September. Meanwhile, it retained the business for AJE Group in Thailand and for Telkomsel in Indonesia. BPN tied up with Interface for the media account of Telkomsel, led by Interface technical advisor Ranjeetha Menon.

Prashant Kumar, president of IPG Mediabrands, World Markets Asia, said: “BPN is native to the social age, thrives on content that creates its own media and turns the path-to-purchase on its head by respecting the shopper in people.”

BPN, launched in fall 2012 'for the constant evolution of new technologies and the consumer' has more then US$1 billion in billings and a global footprint of more than 400 employees in 36 offices in 22 countries, according to the agency.

In 2013, the agency won 31 new accounts including E-bay, Café de Colombia (social) and H&M.

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