Racheal Lee
Nov 1, 2013

Mediabrands' BPN announces three business wins

ASIA-PACIFIC - Mediabrands’ full-service media agency BPN has announced three business wins in Thailand and Indonesia, from Direct Asia, AJE Group and Telkomsel.

Mediabrands' BPN announces three business wins

The agency won the media planning and buying duties for Direct Asia in Thailand in September. Meanwhile, it retained the business for AJE Group in Thailand and for Telkomsel in Indonesia. BPN tied up with Interface for the media account of Telkomsel, led by Interface technical advisor Ranjeetha Menon.

Prashant Kumar, president of IPG Mediabrands, World Markets Asia, said: “BPN is native to the social age, thrives on content that creates its own media and turns the path-to-purchase on its head by respecting the shopper in people.”

BPN, launched in fall 2012 'for the constant evolution of new technologies and the consumer' has more then US$1 billion in billings and a global footprint of more than 400 employees in 36 offices in 22 countries, according to the agency.

In 2013, the agency won 31 new accounts including E-bay, Café de Colombia (social) and H&M.

Related Articles

Just Published

1 day ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

1 day ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

1 day ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.