SHANGHAI - Dominic Ng, who was most recently national managing director at MEC China, has been internally transferred within GroupM to become the managing partner of MediaCom China to lead the AB InBev team.
Under Ng's leadership, MediaCom Shanghai won AB InBev’s media pitch. The contract is reportedly worth US$190 million (RMB1.3 billion) and will take effect on 1 October.
Ng has already stepped into his new role. Michelle Ko, president MEC China, will take over Ng’s role in MEC Guangzhou as a temporary arrangement.
Apart from AB inBev, MediaCom China also added GAP to their client portfolio earlier this year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
