Benjamin Li
Sep 3, 2013

AB InBev calls creative AOR pitch in China

SHANGHAI - Anheuser-Busch InBev has shortlisted agencies for its creative AOR pitch in China, scheduled for September.

AB InBev calls creative AOR pitch in China

A senior executive at a 4A agency in Shanghai disclosed to Campaign Asia-Pacific that the agency received an invitation for the creative AOR pitch, which is scheduled for September.

The source told Campaign that the client underwent management changes in its regional and China teams three months ago.

The pitch will focus on the Harbin Beer brand, rather than the more expensive Budweiser, because of Harbin's high sales volume in North China. 

As reported on 22 August, SMG and MediaCom are competing for the client’s media business in China as part of a global media pitch review.

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.