Staff Reporters
Jul 5, 2012

McDonald's hands McCafé and Family business to Leo Burnett Sydney

SYDNEY - McDonald's Australia has picked Leo Burnett Sydney to lead advertising for its McCafé and Family portfolios across Australia and New Zealand.

McDonald's hands McCafé and Family business to Leo Burnett Sydney

The fast food chain's agency of record, DDB, will retain the lion's share of McDonald's portfolio. 

Leo Burnett was chosen on the strength of a campaign held last summer to launch Smoothies and Frappes, said Mark Lollback, chief marketing officer ANZ for McDonald's. "As a member of our global roster of agencies, we look forward to leveraging the Leo Burnett knowledge of McDonald’s to successfully drive these areas of our business," he said.

Todd Sampson, Leo Burnett Australia CEO said, “In the past we have done some award-winning work with [McDonald's] including 'Inner Child' and 'Name it Burger' and we look forward to the huge opportunities that are coming our way."

Source:
Campaign Asia

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