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Feb 1, 2012

McCann Indonesia awarded Coca-Cola’s sparkling portfolio

JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.

Berndt Soderbom, president director, McCann Worldgroup Indonesia

Already agency of record for the Coca-Cola brand in Indonesia, McCann Worldgroup has been awarded the additional brands - making up the entire sparkling portfolio. The incumbent on Fanta and Sprite is understood to have been Ogilvy Indonesia.

According to DIS, soft drinks sales in Indonesia will increase by 20.44 per cent to US$8 billion between 2010 and 2014. This continued rise is attributed to domestic consumption growth, which follows population growth....

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