David Blecken
Jun 3, 2009

McCann expands Korean healthcare practice

SEOUL - McCann Healthcare Worldwide has acquired Medicomm, a Korean medical communications firm, in a move to boost its presence in the market.

McCann expands Korean healthcare practice
According to John Cahill (pictured), McCann Healthcare’s group president for Japan and regional director for Asia Pacific, the company will operate alongside McCann Healthcare and HumanCare to provide communications programmes to stakeholders.

Cahill noted that the company “complements our strategic offer”, explaining that the “many synergies” that existed between the two agencies would establish strong foundations to take advantage of future opportunities.

“The acquisition provides access to more areas of new business,” Cahill said.
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

1 day ago

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

2 days ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

2 days ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.