McCann Enterprise expands into Asia

The Singapore operation, which was started early this year, is the regional hub for Asia and is led by Adam Denny (pictured) as managing director, APAC. Globally, it has offices in London, Singapore and Munich.

It is working closely with existing B2B expertise within McCann Erickson in New York, Salt Lake City and Sao Paulo.

“A lot of agencies and clients make Singapore as their regional hub, and it is good to be where they are,” Denny said. “We are working with agencies and clients to optimise B2B expertise.”

The agency offers integrated services, from specialised capabilities in strategic corporate branding and visual identity through to brand advertising, digital marketing and content creation.

Nick Brien, chairman and CEO of McCann Worldgroup, noted that the core of the agency is to empower, motivate and unify an organisation around its business strategy.

McCann Enterprise will operate globally as a specialist B2B micro network within McCann Erickson. Its clients are mostly European brands such as Nestle Professional, Tata Communications and Cargill ETM.

“We believe the strongest brands are shared cultures where employees own and express the idea that powers their business,” Stephen Meade, managing director at McCann Enterprise, said. “It is our role to help senior management articulate the strategic essence of the enterprise and communicate that powerfully.”