Staff Reporters
Mar 9, 2022

M&C Saatchi appoints MD and creative chief in Singapore

The agency announces two new leaders following the surprise exodus of its Singapore leadership team last year.

L-R: Richard Morewood, Madina Kalyayeva, Ali Shabaz
L-R: Richard Morewood, Madina Kalyayeva, Ali Shabaz

M&C Saatchi has appointed two leaders in Singapore: Madina Kalyayeva as managing director and Ali Shabaz as chief creative officer. Kalyayeva joins from RSVP, a PR and lifestyle communications agency where she served as managing director and was responsible for building the agency’s luxury clients portfolio in Singapore and Malaysia. Prior to this, she had stints at Grey Group and McCann.

Shabaz, meanwhile, has worked with multiple agencies over the last 20 years, most recently as chief creative officer at Publicis Groupe. His work has scooped awards at Cannes Lions,  D&AD, One Show, Spikes Asia, Adfest, Effies and Webby. Both Kalyayeva and Shabaz will report to Asia CEO Richard Morewood.

In July last year, the agency announced that leaders Tanuj Philip, Anthony Khoo, Toh Han Ming, Sangram Sengupta, Katherine Teo and Nicholas Leow exited in order to take over ownership and operation of Dayre, a female-focused subscription platform which M&C Saatchi acquired and relaunched in 2019. These sudden departures took place just after the company announced its first regional hub—located in Southeast Asia—with the aim of "unifying its capabilities and winning more regional clients".

At the time, Morewood took over leadership of Singapore and said he planned to hire a new leadership team for the market. On the new appointments, Morewood said, “[Kalyayeva and Shabaz] have an amazing plan for the agency, combining world-class creativity with future-thinking digital vision, which will be a real point of difference for clients both in Singapore and as part of the M&C Saatchi Southeast Asia hub.”

Campaign Asia

Related Articles

Just Published

11 hours ago

40 Under 40 2023: Ruchika Gupta, Beam Suntory

An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.

11 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

12 hours ago

Swatch switches media duties to Publicis from ...

Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.

13 hours ago

The Scott Calorie Absorber Pro converts a kitchen ...

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.