M&C Saatchi’s business witnessed a complete turnaround in 2021, as the agency bore fruit from its simplification strategy, attracting the attention of suitors. But while it drove greater regional cohesiveness for its clients, it failed to do so for its staff initiatives.
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Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
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Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
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CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.
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