Mazda picks WE Marketing Group as creative AOR for market expansion

JWT's Contract Advertising was the incumbent agency for the client.

WE Marketing Group is charged with revitalising the Mazda brand and taking it to the next level. Mazda opened a new showroom in Shatin in this month, in addition to its showroom on Hong Kong island and in Kowloon.

The agency is now working on a thematic campaign for the new showroom launch and new model to be launch during the Christmas period.

This win is on the back of the agency's extensive creative advertising experience for car brands in Hong Kong and China, having worked with Audi, Bentley and Roewe. It is currently also doing some strategic work for Mercedes-Benz.

WE Marketing Group won Joyland Theme Park and ChinaHR's creative account in past few months.