Marriott Bonvoy to set sail as new loyalty programme

The new programme will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

Marriott Bonvoy to set sail as new loyalty programme

Marriott International has announced a new loyalty programme—Marriott Bonvoy—that will combine its existing loyalty brands, Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).

The rebranding follows the launch of a loyalty integration programme with unified benefits for the three loyalty brands in August 2018. The Marriott-Starwood merger was completed in 2016.

The announcement comes as the hotel chain is still dealing with fallout from last November's data breach, which exposed information on more than 300 million guests.

Marriott Bonvoy, a name developed by New York-based agency Mother Design, will be officially launched on 13 February. Marriott Rewards Moments and SPG Reward Moments will both be subsequently renamed as Marriott Bonvoy Moments, with 120,000 experiences and 1,000 destinations on offer.

The hotel chain explained that the new branding will be amplified through Marriott-sponsored events such as the Hong Kong Sevens and the Coachella Valley Music and Arts Festivals.

Source:
CEI

Related Articles

Just Published

2 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

7 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

7 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

7 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.