Marriott Bonvoy to set sail as new loyalty programme

The new programme will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

Marriott International has announced a new loyalty programmeMarriott Bonvoythat will combine its existing loyalty brands, Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest SPG.

The rebranding follows the launch of a loyalty integration programme with unified benefits for the three loyalty brands in August 2018. The Marriott-Starwood merger was completed in 2016.

The announcement comes as the hotel chain is still dealing with fallout from last November's data...

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