Staff
Dec 2, 2021

MarketingWorks opens for registration

Campaign's unique learning experience will be held February 23 and 24 to strengthen client-agency partnerships and improve the quality and effectiveness of collaborative work.

MarketingWorks opens for registration

Campaign Asia is pleased to bring you MarketingWorks, a unique learning experience designed to strengthen client-agency partnerships and improve the quality and effectiveness of work and creativity.

Registrations are now open for brand and agency marketing professionals to join the two-day event slated for February 23 and 24. 

The hands-on learning experience will help identify actions to make collaboration easier and more fruitful. Guided by top marketers and agency leaders, delegates will work on a live case study to deep-dive into:

  • Defining the audience, sharing knowledge, setting roles and responsibilities
  • How to identify and address issues early on
  • Ways to challenge each other and get the best out of creative talent
  • How to be responsive and provide effective timely reviews

Why should you attend?

After two days of learning at MarketingWorks, you will gain:

  • Best-in-class guidance to elevate your creative work
  • Our mentors and curated programme provide you with the experience and skills needed to distil strategy, produce better briefs, set direction and engage in effective reviews sessions.

Each client and agency is unique, but good work relies on good partnership. To ensure either is delivering at their best and is set up for success, there are steps you can take to help your agency or client at every stage of the process—from communicating the marketing strategy and developing the brief to building powerful creative ideas that engage audiences, elevate the work and drive behaviour.

Important Dates (GMT+8)

  • Registration Deadline: 6 pm, 27 January 2022
  • Ice-breaker Session: 5 pm, 22 February 2022
  • Event Date: 23 - 24 February 2022

To learn more, please visit the MarketingWorks website or reach out to:

Programme Information
Zamir Khan
Group Head of Awards Events, Asia
[email protected]

Delegate Information
Kaling Man
Senior Awards and Events Manager
[email protected]

Registration Enquiry
Arwen Ng
Senior Events Operation Manager
[email protected]

Partnership Opportunity
Gareth Scott
Commercial Director
[email protected]

Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.