Mobile advertising drives a 69% sales uplift during the Ramadan season, compared with 53% for desktop, according to a study of 2018 data released by Criteo.
The company also found that retail marketers should start their Ramadan campaigns two weeks ahead of the holiday, while those in travel should continue their efforts beyond Eid al-Fitr to maximise their investments.
Criteo analysed more than 111 million retail shopping transactions and over 40 million...
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