Staff Reporters
May 3, 2019

Marketing for Ramadan? Put your money in mobile, research says

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

Mobile advertising drives a 69% sales uplift during the Ramadan season, compared with 53% for desktop, according to a study of 2018 data released by Criteo.

The company also found that retail marketers should start their Ramadan campaigns two weeks ahead of the holiday, while those in travel should continue their efforts beyond Eid al-Fitr to maximise their investments.

Criteo analysed more than 111 million retail shopping transactions and over 40 million...

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