Jenny Chan 陳詠欣
Apr 3, 2019

Marketers, time for you to get 'GGWP' and other esports slang

How can esports 'n00bs' (newbies) get in on the marketing action, so they can later say to themselves GGWP ('good game, well played')?

Replay of a game in China’s League of Legends Pro League (LPL)

With esports currently taking the world by storm, some estimates put the number of participants and spectators for the activity at 500 million worldwide by 2020. The live spectator audience alonethe people who watch professional stadium eventshas grown to 150 million worldwide, according to gaming data company Newzoo, and China accounts for one-third of that audience.

There are massive marketing opportunities still waiting to be tapped in this fast-developing sector. In fact, globally,...

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