News
Shauna Lewis
Sep 28, 2022

Sky Broadband sponsors David Beckham’s Guild Esports

Initial partnership lasts for three years.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

2 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Cheetos’ launches limited edition fashionably functional pants

7 Cheetos’ launches limited edition fashionably functional pants

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

9 2025 winners for Event Marketing Awards announced in live ceremony

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

10 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Related Articles

Gaming hits nearly $200 billion, but advertisers remain cautious
Aug 3, 2024
Reem Makari

Gaming hits nearly $200 billion, but advertisers ...

How JBL's brief to prove sound superiority brought gaming to the visually impaired
May 27, 2024
Robert Sawatzky

How JBL's brief to prove sound superiority brought ...

The rise of in-game marketing and eSports in China: A guide for brands and businesses
Nov 27, 2023
Liu Yi

The rise of in-game marketing and eSports in China: ...

Where is China’s gaming industry headed next?
Mar 1, 2024
Miranda Jarrett

Where is China’s gaming industry headed next?

Just Published

Women to Watch 2024: Vivian Liu, DeVries Global
1 minute ago
Staff Reporters

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

Ads next to 'brand unsafe' content deliver stronger results, research finds
6 hours ago
Shauna Lewis

Ads next to 'brand unsafe' content deliver stronger ...

Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
15 hours ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

Sweaty Betty kicks off campaign focused on leg
17 hours ago
Eszter Gurbicz

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.