Faaez Samadi
Jul 5, 2018

Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”

The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.

The head of the Malaysia Advertisers Association MAA has responded to claims of unfair pitch practices by saying the problem is not a big one, but that it should be looked into.

Speaking exclusively to Campaign Asia-Pacific, Kadri Mohamed Taib, public affairs and communications director at Coca-Cola Malaysia and president of the MAA, said regarding RFPs and the ownership of intellectual property, “the best fit for the relationship between agencies and ...

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