Gabey Goh
Oct 5, 2015

m/SIX Malaysia wins P1's media business

KUALA LUMPUR - GroupM agency m/Six has been appointed as the media agency for Packet One Networks (P1), a wireless-broadband player and subsidiary of Telekom Malaysia Berhad (TM).

m/Six Malaysia team
m/Six Malaysia team

m/Six Malaysia won the account following a competitive pitch with four other agencies—Universal McCann, Vizeum, PHD and Sym World—in July.

The appointment is effective 1 January 2016 and will see the two-year old agency handling all media duties, along with data and analytics for the company.

Sheila Shanmugam, general manager of m/Six Malaysia, said working on the P1 pitch proved to be “an exciting experience” for the team.

“It was as much an unlearning experience as it was a learning one,” she said. “P1 is at the forefront of launching a communication service that redefines the industry in Malaysia, and we are thrilled to be a part of this journey.”

The win comes after IPG’s Initiative took over Maxis’ media business from GroupM’s Mindshare, which held the account for 10 years.

Parent company Telekom Malaysia completed its acquisition of a majority stake in P1 in October 2014, acquiring a 57 per cent stake for RM350 million (US$106 million) as part of the company’s broader move into the provision of mobility solutions and quest to become a converged communications service provider.

In addition, another TM subsidiary Mobikom, recently invested RM622.5 million (US$141.54 million) into P1. The fund injection will be used to fund the implementation of P1’s business plan.


Related Articles

Just Published

50 minutes ago

Fred & Farid and the palette of AI possibilities

INSPIRATION STATION: Taking AI-generated art beyond the amateur hour, Fred & Farid redefines creative artistry for milestone anniversary celebrations.

1 hour ago

Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify

From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.

1 hour ago

A marketoonist’s hard truths about the industry

From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.

6 hours ago

'Legitimate anxiety': Anti-LGBTQ activists flex ...

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.