Advertising Marketing Analysis
Rahul Sachitanand
Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

This article is part of the Campaign Global Forecast Q1 2021, a quarterly outlook and analysis of global topical events and marketing trends, available only to Campaign members. A year after China le

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