Benjamin Li
Sep 7, 2010

Lowe China hires Fanny Yum and Yan Xu to lead Beijing office

BEIJING - Lowe China has strengthened its Beijing team with two senior executives hires, appointing Fanny Yum as general manager and Yan Xu as creative director.

Fanny Yum
Fanny Yum

Yum (pictured), who has been working as a part-time consultant for the Lowe Beijing team, will step up as general manager to lead the Lowe Beijing office. Prior to Lowe, Yum was the general manager at DraftFCB in Beijing.

Originally from Hong Kong, she has 12 years’ experience working at 4A agencies like McCann Ericsson Beijing, BBDO Shanghai and Bates Beijing, working across clients including Motorola, Nestle, FedEx, Pepsi, Visa, Mengniu and China Mobile.

In addition, Beijing local Yan Xu was recruited by Lowe China’s chief creative officer Norman Tan to run the agency's creative department. The copy-based creative has experience working in agencies like Y&R, Grey, TBWA and DraftFCB, with clients including S.C.Johnson, Kraft, Nissan and Land Rover.

“I saw the need earlier this year to have a dedicated full time team with our growing business in Beijing,” said Kitty Lun, chairman and CEO of Lowe China. “Now with Fanny and Yan Xu on board, we are sure our Beijing office will grow from strength to strength and the market will remember us as the agency for effective, relevant and innovative advertising.”

Campaign China

Related Articles

Just Published

4 hours ago

Move and win roundup: Week of July 4, 2022

Developments from MullenLowe Singapore, Alley Group in ANZ and VMLY&R Malaysia.

4 hours ago

Covid taught us how to build human-first workplaces

The pandemic accelerated conversations and real action around work-life balance; mental health and wellness; and leadership and culture, says the deputy managing director at Redhill.

5 hours ago

One size does not fit all when selecting China ...

SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.

5 hours ago

Tech MVP 2022: Tomy Chan, Publicis Groupe

MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.