Ad Nut
Sep 11, 2018

Living-room dramas with goofy dads never get old

TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.

Living-room dramas with goofy dads never get old

Here's two new spots from Australia, both of which include dads behaving oddly.

The first, '3D Movie Night', is for insurer AAMI by Ogilvy Melbourne.

Next we have 'Get used to a better living room', for Ikea by The Monkeys:

Although Ad Nut tires of the dumb dad trope, so it's nice that these spots are harmless, stereotype-wise. You might even be impressed by Ikea dad's grace and agility and by AAMI dad's cool reaction to a scary situation.

The Ikea spot is the stronger of the two. The mystery behind the father's odd dance compels one to watch and provides a better payoff. The AAMI spot doesn't measure up to the best Ad Nut has seen from the brand in recent times, as it's more slapsticky than quirky (see "Klepto cats and karate kids: AAMI's winning formula continues to deliver"), but it's still a long way from being bad.


Executive Manager, AAMI Brand and Marketing: Michelle Martinis
Marketing Team: Anthony Russell, Toby Gill, Oliva Rourke & Heidi Liow

Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Creative Director: Josh Murrell
Creative Director: Sharon Condy
Head of Strategy: Gavin MacMillan
TV Producer: Jennie McCartney
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jess McColl
Social Media Manager: Julia Stretch

Production Company: Rabbit
Director: Owen Trevor
DOP: Ari Wegner
Executive Producer: Lucas Jenner
Editor: Jack Hutchings, The Butchery
Grade: The Refinery
VFX: BlackBird
Sound Design: Sam Hopgood, Bang Bang


IKEA Australia
National Marketing Manager: Kristin Bengtsson
National Marketing Communications Manager: Erin Falconer
Marketing Communications Specialist: Erin Burgess
Interior Design Leader: Christine Gough
Interior Design Manager: Amy Hare

The Monkeys
Cofounder and Group Chief Creative Officer: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Barb Humphries
Creatives: Tim Pashen & Scott Zuliani
Copywriter: Cyndall McInerney
Art Director: Katyana O'Neill
Strategist: Charlotte Marshall
Group Account Director: Ciaran Miller Stubbs
Content Director: Lauren Shelley
Content Executive: Will Davies
Head of Production: Thea Carone
Senior Agency Producer: Penny Brown
Producer: Katie Bassett
Integrated Producer: Tanith Williamson

Production Company: Sweetshop
Director: Damien Shatford
Producer: Nikolas Aulich
Executive Producer: Loren Bradley
Managing Director & Executive Producer: Edward Pontifex
DOP: Crighton Bone

Post House: The Editors
Executive Producer: Nicoletta Rousianos
Editor: Stu Morely
Sound House: Rumble Studios
Executive Producer: Michael Gie
Sound Designer: Tone Ashton

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



Related Articles

Just Published

8 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

8 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

8 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

8 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.