Mar 14, 2019

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

Sep 11, 2018

Living-room dramas with goofy dads never get old

TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.

May 2, 2018

Klepto cats and karate kids: AAMI's winning formula continues to deliver

With Ogilvy Melbourne, the brand keeps on making insurance fun.

Mar 17, 2017

Boas, bling and nan caves: AAMI remains 'Not very insurancey'

The AAMI girls spring to the rescue in the company's latest zany videos.

Mar 3, 2017

Auto insurer app-ifies driving practice, 'because 2017'

With Ogilvy Melbourne, AAMI introduces an app for young drivers to track their practice progress.

Jan 5, 2015

Captain Risky versus Neil and Gaz: A tale of two insurance campaigns

AUSTRALIA - Auto-insurers Budget Direct and AAMI square off with new campaigns that use humour to target Australian drivers. While one company showcases risky, jet-powered behaviours, the other focuses on a race where speeds don't even exceed 40 kilometres per hour.