Ad Nut
Mar 14, 2019

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

As concepts go, it's more than a little creepy at first. Allow Ad Nut to paint the scene.  

You're driving along Australia's Great Ocean Road, on the recent Labour Day long weekend. The car snacks are flowing, the weather is beautiful and the views are stretching out before you. Your Spotify soundtrack is, quite frankly, epic. You're approaching the gorgeous coastal town of Anglesea, with its rugged cliffs and beaches, when suddenly a...

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