Ad Nut
May 2, 2018

Klepto cats and karate kids: AAMI's winning formula continues to deliver

With Ogilvy Melbourne, the brand keeps on making insurance fun.

Ad Nut and friends have covered AAMI many times, but the brand and longtime partner Ogilvy Melbourne continue to churn out comedic spots—under the 'Not very insurancy' banner—that are enjoyable and deliver a concise and memorable message.

The most recent cases in point: 'Shame Lorraine' (above), 'Karate Camilla' (below) and 'Excalibur' (also below).

CREDITS

Client: AAMI
Head of Brand Marketing: Tim Hernadi
Executive Manager, AAMI Brand and Marketing: Michelle Martinis
Manager, Product Marketing (Health & Life): Potta Findikidis
Marketing Manager, AAMI Customer Sales: Anthony Russell

Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Senior Art Director: Ryan Clayton
Head of Strategy: Gavin MacMillan
Planner: Rebecca Heard
Head of TV & Film: Susannah George
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jessica McColl
Social Media Manager: Julia Stretch

Production Company: Goodoil Films
Director: Dave Wood
DOP: Shelley Farthing-Dawe
Executive Producer: Mark Foster
Executive Producer: Simon Thomas
Producer: Lee Thomson

Editor: Tim Parrington - The Butchery
Grade: Martin Greer - The Refinery
VFX: Eugene Richards  - The Refinery

Audio Post: Bang Bang Studios
Sound Design: Sam Hopgood

Media: Starcom

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.