Helen Roxburgh
Sep 26, 2016

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.

Live-streaming has exploded in China. This trend has been rapidly gathering speed in the last 18 months, and now has millions of fans in China’s mobile-video market, many of whom stream edgy, sexy content from online stars, or broadcast their everyday life to online masses. Around 50 million people have already downloaded one of the nation’s most popular live-streaming apps, Ingkee, while there are hundreds of live-stream apps competing in the market.

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