Technology giants Baidu, Alibaba and Tencent are pioneering digital engagement in China, and it’s clear to see this technology disrupting omni-channel marketing with the potency to amplify depth and reach and supercharge brand experience.
Brand as broadcaster
Rapid advancements in streaming tech are enabling live events to be reborn, as brands compete to create engaging live experiences. Jaguar’s Challenge the Impossible’ campaign for the F-Pace in 2017 captivated Chinese consumers with a...
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