Sam McMorran
Jun 28, 2018

How brands are rebuilding trust with live streaming

The group creative director for Imagination China on harnessing the power of live-streamed content.

Jaguar broadcast a live-streamed TV show built around its F-Pace loop stunt in Shanghai.

Technology giants Baidu, Alibaba and Tencent are pioneering digital engagement in China, and it’s clear to see this technology disrupting omni-channel marketing with the potency to amplify depth and reach and supercharge brand experience.

Brand as broadcaster

Rapid advancements in streaming tech are enabling live events to be reborn, as brands compete to create engaging live experiences. Jaguar’s Challenge the Impossible’ campaign for the F-Pace in 2017 captivated Chinese consumers with a...

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