live streaming
11.11 shopping festival turns to long-term, sustainable growth
Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.
Meet the man trying to stream the Glastonbury spirit
The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".
Douyin to disallow links to external e-commerce sites from livestreams
ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
How is COVID-19 affecting sporting content and ad spend?
In the world of sports content and marketing, it's clear who the winners and losers are.
Live-streams becoming more interactive: Auditoire
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
How brands are rebuilding trust with live streaming
The group creative director for Imagination China on harnessing the power of live-streamed content.
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