Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.
The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".
ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
In the world of sports content and marketing, it's clear who the winners and losers are.
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
The group creative director for Imagination China on harnessing the power of live-streamed content.
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