Inside the new live streaming platform for creators looking to put on major events.
‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.
The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".
ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
In the world of sports content and marketing, it's clear who the winners and losers are.
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