ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
In the world of sports content and marketing, it's clear who the winners and losers are.
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
The group creative director for Imagination China on harnessing the power of live-streamed content.
Improved connectivity is taking live-streaming beyond the ballroom, transforming events with its incredible ability to achieve reach and scale.
Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.
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