live streaming

Apr 14, 2020

How is COVID-19 affecting sporting content and ad spend?

In the world of sports content and marketing, it's clear who the winners and losers are.

Apr 16, 2019

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

Jun 28, 2018

How brands are rebuilding trust with live streaming

The group creative director for Imagination China on harnessing the power of live-streamed content.

May 29, 2018

Live-streaming comes of age

Improved connectivity is taking live-streaming beyond the ballroom, transforming events with its incredible ability to achieve reach and scale.

Dec 23, 2016

New China live streaming regulations could benefit brands

Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.

Sep 26, 2016

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.