live streaming

Nov 2, 2022

11.11 shopping festival turns to long-term, sustainable growth

Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.

Apr 19, 2021

Meet the man trying to stream the Glastonbury spirit

The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".

Aug 27, 2020

Douyin to disallow links to external e-commerce sites from livestreams

ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.

Apr 14, 2020

How is COVID-19 affecting sporting content and ad spend?

In the world of sports content and marketing, it's clear who the winners and losers are.

Apr 16, 2019

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

Jun 28, 2018

How brands are rebuilding trust with live streaming

The group creative director for Imagination China on harnessing the power of live-streamed content.