In the world of sports content and marketing, it's clear who the winners and losers are.
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
The group creative director for Imagination China on harnessing the power of live-streamed content.
Improved connectivity is taking live-streaming beyond the ballroom, transforming events with its incredible ability to achieve reach and scale.
Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.
A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.
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