Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.
The group creative director for Imagination China on harnessing the power of live-streamed content.
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
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