imagination china
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Sep 11, 2019
More marketers see value in brand experience centres
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
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Jul 11, 2019
How Chinese O2O is changing retail experiences
Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.
Jun 28, 2018
How brands are rebuilding trust with live streaming
The group creative director for Imagination China on harnessing the power of live-streamed content.
The Information
May 8, 2018
Innovation centres take root in Asia
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
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