Surekha Ragavan
Jul 11, 2019

How Chinese O2O is changing retail experiences

Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.

The online-to-offline 020 ecosystem has become synonymous with China and this has suitably put a focus on offline experience design, especially in retail. Alibaba’s Jack Ma coined the term new retail’ in 2016 when developments such as facial recognition and smart payment systems were beginning to make their way into stores, underpinned by the power of big data.

But beyond tech, retail in China is embracing experience design more than ever, certainly more aggressively than...

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