Jenny Chan 陳詠欣
Feb 21, 2019

MAC Cosmetics launches first interactive experience centre in Shanghai

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

MAC Cosmetics China has entered the 'new retail' space with the launch of its experience centre  integrating both online and offline brand experiences.

The centre blends product discovery, social engagement and purchase into an immersive journey, making it one of the more sophisticated interactive retail experiences in the cosmetics category in China.

Created by Wunderman Shanghai and led by managing partner James Bay, the centre was the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
App developer CooTek denies malicious ad activities after Google ban
Premium
14 hours ago

App developer CooTek denies malicious ad activities ...

Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.

Premium
How rural Indonesians use technology, and the lessons for brands
Premium
15 hours ago

How rural Indonesians use technology, and the ...

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

Premium
No thanks, Panadol, let's not 'rethink care' together
Premium
15 hours ago

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
15 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers welcome the move, but say it won't make waves in the industry.