experiential retail

Nov 12, 2019

Microsoft pilots global retail solution in Singapore

We test out the service and report back with notes.

Aug 1, 2019

MCM builds giant playground in Shanghai flagship store

The German leather goods brand transformed its flagship store in Shanghai by way of a virtual playground.

Jul 11, 2019

How Chinese O2O is changing retail experiences

Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.